Architecture, personas, and wireframes are a must in our process.

We check the available analytics, heatmaps, and customer behaviors. By analyzing current statuses and pain points, we start to shape the basic architecture of what the product or brand should include. Before actually making the design, we think of how the elements are connected, to have a basic overview of the whole project. We also create personas/model users and map their journeys with the product. It doesn’t matter if it’s a website or a brand identity.

Output: Architecture, Screenflow and Personas

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